I’ll be honest with you, I avoided this work for a long time because of my negative perception that this necessary work would end up being tedious, monotonous and really, quite frankly, pretty boring. I write this post as a warning to those of you who are venturing into this territory for the first time. There is also a silver lining to this necessary work, so chins up, if you please. Anyhow, some copywriter I was. How unprofessional of me to avoid the work of creating hashtags for my Instagram posts.
This is work that no modern day online copywriter or editor worth his salt and pepper can afford to avoid. And while it may dent his pride from time to time, it is also necessary for him to buy IG followers on behalf of his clients from time to time. To speak of perceptions. No matter how well and creative the hashtag looks, and it is no reflection on the creative copywriter’s work, there will be dips in online traffic to your IG platform, commercial or personal website and/or blogs from time to time.
So, the purchase of IG followers, as a stop-gap measure, helps to alleviate or avoid the possibility of fickle and negative perceptions of new online viewers. They see a ‘popular’ platform and, it is hoped, they visit the website, and hope of all hopes, some of them go on to sign up as ‘organic’ followers. This is essential because these followers help give credence to the business at hand. Directly or indirectly, these online customers, and they are customers even though they have not yet purchased anything tangible, end up promoting your business.
The necessary creation of hashtags helps to string new viewers directly towards your platform. If you are resourceful in your online research work, you will be exercising the well-oiled practice of ‘piggy-backing’. It is not stealing per se, but it is the fortuitous and judicious use of words. There are coincidences along the way. The hashtag even has the ability to tag in readers who may have been looking for an entirely unrelated product or subject. It is that powerful, I tell you. But even so, you will remain focused on your own product or subject material.
Make sure that your hashtags remain relevant to the subject criteria of your post, even the photograph, picture or image. Now, unlike me, you may not be as knowledgeable on how to utilize the hashtag as a best practice or may be short of ideas or words. So for you, no harm done and everything to gain when you utilize online resources like Hashtagify to provide you with your necessary source of ideas, inspiration, trending topics and learning tools.
Always remember though that no matter how many purchases you are required to make and no matter how many resourceful tools you pick up along the way, the successful haulage of new and organic followers onto your platform still comes down to your own gritty hard work.